{"id":1035,"date":"2026-10-11T13:25:34","date_gmt":"2026-10-11T13:25:34","guid":{"rendered":"https:\/\/embryosystems.com\/?p=1035"},"modified":"2026-10-11T13:25:34","modified_gmt":"2026-10-11T13:25:34","slug":"website-audit-checklist","status":"publish","type":"post","link":"https:\/\/embryosystems.com\/fi\/website-audit-checklist\/","title":{"rendered":"Website Audit Checklist: 25 Things to Check on Your Website"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A website can look perfectly fine on the surface while still having broken links, slow-loading pages, SEO problems, confusing navigation, outdated content or technical issues that make it harder for visitors to become customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/verkkosivuston-auditointi-1024x576.png\" alt=\"Website audit checklist for SEO, performance, UX and security\" class=\"wp-image-1038\" srcset=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/verkkosivuston-auditointi-1024x576.png 1024w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/verkkosivuston-auditointi-300x169.png 300w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/verkkosivuston-auditointi-768x432.png 768w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/verkkosivuston-auditointi-18x10.png 18w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/verkkosivuston-auditointi.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A website audit is a structured way to find these problems and understand what should be fixed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need to be a developer to perform a basic website audit. With a few free tools and a systematic checklist, you can identify many of the most important issues yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will cover 25 things to check, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical problems<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Website speed and performance<\/li>\n\n\n\n<li>Mobile usability<\/li>\n\n\n\n<li>Navigation and UX<\/li>\n\n\n\n<li>Content<\/li>\n\n\n\n<li>Security<\/li>\n\n\n\n<li>Forms and conversions<\/li>\n\n\n\n<li>Analytics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to achieve a perfect score in every testing tool. The goal is to identify the problems that have the biggest impact on your visitors, search visibility and business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Website Audit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website audit is a systematic review of a website to identify technical, SEO, performance, usability, security and content-related issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it as a health check for your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good audit should answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can visitors easily use the website?<\/li>\n\n\n\n<li>Does the website work properly on mobile devices?<\/li>\n\n\n\n<li>Can Google find and understand the important pages?<\/li>\n\n\n\n<li>Are there broken links or missing pages?<\/li>\n\n\n\n<li>Is the website fast enough?<\/li>\n\n\n\n<li>Is the content useful and up to date?<\/li>\n\n\n\n<li>Are visitors given a clear next step?<\/li>\n\n\n\n<li>Are forms and contact methods working?<\/li>\n\n\n\n<li>Are there security or maintenance problems?<\/li>\n\n\n\n<li>What should be fixed first?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Importantly, a website audit is not simply a list of warnings from an automated tool. Tools are useful for finding potential problems, but the results still need to be interpreted in context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A technically perfect website can still have confusing content or poor navigation. Likewise, a website may have a few technical warnings that have very little practical impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of an audit is to find the issues that actually matter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram-1024x640.png\" alt=\"Website audit areas including technical health, SEO, content, user experience and business goals\" class=\"wp-image-1039\" srcset=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram-1024x640.png 1024w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram-768x480.png 768w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram-300x188.png 300w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram-1536x960.png 1536w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram-18x11.png 18w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-diagram.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should You Audit Your Website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Websites change constantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might install a new plugin, update WordPress, add new pages, change a URL, replace an image or redesign part of the site without noticing that something else has stopped working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, small problems can accumulate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Old URL \u2192 broken link \u2192 404 page \u2192 visitor leaves<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">instead of:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Old URL \u2192 redirect \u2192 relevant page \u2192 visitor continues<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A regular website audit can help identify these problems before they become bigger issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An audit is especially useful if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your website has not been updated for several years<\/li>\n\n\n\n<li>You recently redesigned or migrated your website<\/li>\n\n\n\n<li>Your website has experienced a drop in traffic<\/li>\n\n\n\n<li>Visitors are not contacting you or buying from you<\/li>\n\n\n\n<li>Your website feels slow<\/li>\n\n\n\n<li>You have recently changed hosting<\/li>\n\n\n\n<li>You have installed or removed many plugins<\/li>\n\n\n\n<li>Your website has many old pages<\/li>\n\n\n\n<li>You are unsure whether your SEO is working<\/li>\n\n\n\n<li>You are considering a website redesign<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Website Audit Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You do not necessarily need to perform all 25 checks in one sitting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the most important problems first, especially anything that prevents visitors from accessing your website or completing an important action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Check That Your Website Loads Correctly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the simplest question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does the website actually work?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open the website on a desktop computer and a mobile phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the homepage load?<\/li>\n\n\n\n<li>Do important pages load?<\/li>\n\n\n\n<li>Are there obvious error messages?<\/li>\n\n\n\n<li>Are images loading?<\/li>\n\n\n\n<li>Are menus working?<\/li>\n\n\n\n<li>Are buttons clickable?<\/li>\n\n\n\n<li>Are forms displaying correctly?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not only check the homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit your most important pages, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Services<\/li>\n\n\n\n<li>Products<\/li>\n\n\n\n<li>About<\/li>\n\n\n\n<li>Contact<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Blogi<\/li>\n\n\n\n<li>Important landing pages<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A website can have a perfectly functioning homepage while an important contact or service page is broken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Check Your Website on Mobile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A website that looks good on a desktop computer can still be difficult to use on a phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check your website on an actual mobile device if possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text that is too small<\/li>\n\n\n\n<li>Buttons that are difficult to tap<\/li>\n\n\n\n<li>Images extending outside the screen<\/li>\n\n\n\n<li>Horizontal scrolling<\/li>\n\n\n\n<li>Overlapping elements<\/li>\n\n\n\n<li>Menus that do not work<\/li>\n\n\n\n<li>Forms that are difficult to complete<\/li>\n\n\n\n<li>Excessive empty space<\/li>\n\n\n\n<li>Pop-ups covering important content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pay particular attention to your main conversion path.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Homepage \u2192 Service \u2192 Contact \u2192 Form \u2192 Submit<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can someone complete this entire journey comfortably on a phone?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google also recommends paying attention to the overall mobile experience and page experience rather than focusing on one isolated metric.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Check for Broken Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Broken links are one of the easiest website problems to overlook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click important links throughout your website and look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>404 pages<\/li>\n\n\n\n<li>Links leading to the wrong page<\/li>\n\n\n\n<li>Links pointing to old URLs<\/li>\n\n\n\n<li>Buttons that do nothing<\/li>\n\n\n\n<li>Social media links pointing to the wrong account<\/li>\n\n\n\n<li>External links that no longer work<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A broken link can be more than a minor technical problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If someone clicks:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Contact us&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">and receives a 404 error, you may have just lost a potential customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For larger websites, a crawler can help identify broken links automatically. For a small business website, manually checking the most important pages is also a useful starting point.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect-1024x704.png\" alt=\"Why you should fix broken links on your website\" class=\"wp-image-1041\" srcset=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect-1024x704.png 1024w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect-300x206.png 300w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect-768x528.png 768w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect-1536x1056.png 1536w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect-17x12.png 17w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/404-vs-301-redirect.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Check Your Navigation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your website navigation should help visitors understand where they are and where they can go next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">If I were visiting this website for the first time, would I immediately understand how to find what I need?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the main menu easy to understand?<\/li>\n\n\n\n<li>Are important pages easy to reach?<\/li>\n\n\n\n<li>Are menu labels descriptive?<\/li>\n\n\n\n<li>Does navigation work on mobile?<\/li>\n\n\n\n<li>Do menu links work from every page?<\/li>\n\n\n\n<li>Are there unnecessary menu items?<\/li>\n\n\n\n<li>Can visitors easily find your contact information?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Be particularly careful with links that point to sections of the homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a menu item might correctly point to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Homepage \u2192 #services<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">but fail when clicked from another page if the same section does not exist there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Check Your URLs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your URLs should be understandable to both users and search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>example.com\/page?id=482<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>example.com\/website-maintenance\/<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second URL gives a much clearer indication of what the page is about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check that important URLs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descriptive<\/li>\n\n\n\n<li>Relatively short<\/li>\n\n\n\n<li>Consistent<\/li>\n\n\n\n<li>Easy to understand<\/li>\n\n\n\n<li>Free from unnecessary parameters where possible<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You should also check whether old URLs still work after previous website changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a page has moved permanently, an appropriate redirect can help visitors and search engines reach the new location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Check Your Page Titles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every important page should have a useful and descriptive title.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your page title can help users understand what a search result is about, and Google uses the page&#8217;s title element as one source for the title link shown in search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bad:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Home<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Better:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Professional Accounting Services | Company Name<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Your titles should describe the actual page rather than simply repeating generic labels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also check that important pages do not accidentally share the same title.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Check Your Meta Descriptions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meta descriptions are the short descriptions that may appear underneath your page title in search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google can generate snippets automatically, so writing a meta description does not guarantee that Google will display exactly what you write.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, a useful description can help communicate what a page is about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check that important pages have descriptions that are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relevant to the page<\/li>\n\n\n\n<li>Written for humans<\/li>\n\n\n\n<li>Specific<\/li>\n\n\n\n<li>Useful to someone considering clicking the result<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid stuffing keywords into the description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Website design website development website design company website development services<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">write something natural that explains what the visitor will find.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Check Your Headings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your headings should create a clear hierarchy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typical page might look like:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H1: Website Maintenance Services<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H2: What Is Included<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H2: Why Website Maintenance Matters<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H3: Security Updates<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H3: Backups<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H2: Request a Quote<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The main heading clearly describes the page<\/li>\n\n\n\n<li>Headings are logically structured<\/li>\n\n\n\n<li>Important sections have descriptive headings<\/li>\n\n\n\n<li>Headings are not being used simply to make text look larger<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your headings should help someone scan the page and understand its structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Check Your Internal Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Internal links connect pages within your own website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, an article about building a website could link to an article about website costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good internal linking can help visitors discover relevant content and can also help search engines discover and understand pages on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for opportunities to connect related pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Make a Website<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Cost<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Audit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Redesign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Maintenance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use descriptive anchor text where appropriate instead of repeatedly using vague phrases such as &#8220;click here.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also check for important pages that have very few internal links pointing to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Check Your Images<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Images can improve a website significantly, but poorly optimized images can also make it much slower.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are images unnecessarily large?<\/li>\n\n\n\n<li>Are they compressed?<\/li>\n\n\n\n<li>Are they in an appropriate format?<\/li>\n\n\n\n<li>Are dimensions specified?<\/li>\n\n\n\n<li>Do important images have useful alternative text?<\/li>\n\n\n\n<li>Are decorative images being treated appropriately?<\/li>\n\n\n\n<li>Are images causing the layout to jump while loading?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You do not necessarily need the smallest possible image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to find a sensible balance between visual quality and file size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Test Your Website Speed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Website speed affects both usability and the overall page experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A slow website can make visitors wait before they can see or interact with important content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful tools include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google PageSpeed Insights<\/li>\n\n\n\n<li>Lighthouse<\/li>\n\n\n\n<li>Chrome DevTools<\/li>\n\n\n\n<li>Google Search Console&#8217;s Core Web Vitals report<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not treat the score from a single tool as the entire truth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at the actual problems identified by the tool and determine which ones have meaningful impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a huge unoptimized hero image may be worth fixing immediately, while a minor warning with little real-world impact may not deserve the same priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Check Core Web Vitals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Core Web Vitals focus on three parts of the real-world user experience:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LCP \u2014 Largest Contentful Paint<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measures loading performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good target is an LCP of 2.5 seconds or less.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>INP \u2014 Interaction to Next Paint<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measures how quickly the page responds to user interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good target is 200 milliseconds or less.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CLS \u2014 Cumulative Layout Shift<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measures unexpected movement of content while a page loads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good target is 0.1 or less.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These metrics are most useful when interpreted as part of the overall user experience rather than treated as a race toward a perfect score.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if your website scores 100 in a lab test but your contact form is broken, the website still has a serious problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Check HTTPS and Security<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your website loads securely using HTTPS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does the main website use HTTPS?<\/li>\n\n\n\n<li>Does HTTP redirect to HTTPS?<\/li>\n\n\n\n<li>Are there browser security warnings?<\/li>\n\n\n\n<li>Are there mixed-content warnings?<\/li>\n\n\n\n<li>Are WordPress, plugins and themes updated?<\/li>\n\n\n\n<li>Are unused plugins removed?<\/li>\n\n\n\n<li>Are administrator accounts protected?<\/li>\n\n\n\n<li>Are backups available?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Security is especially important for websites that process contact forms, customer information, payments or other sensitive data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A basic website audit is not a substitute for a professional security assessment, but it can reveal obvious issues that should not be ignored.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Check Your WordPress Installation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your website uses WordPress, perform a basic maintenance check.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress version<\/li>\n\n\n\n<li>Plugin versions<\/li>\n\n\n\n<li>Theme version<\/li>\n\n\n\n<li>Unused plugins<\/li>\n\n\n\n<li>Unused themes<\/li>\n\n\n\n<li>Failed updates<\/li>\n\n\n\n<li>Backup system<\/li>\n\n\n\n<li>Administrator accounts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not blindly update everything on a live production website without considering compatibility and backups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A plugin update that breaks a form or page builder can create a new problem while attempting to solve another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one reason ongoing website maintenance can be valuable for businesses that do not want to manage the technical side themselves.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-purple-background-color has-background wp-element-button\" href=\"https:\/\/embryosystems.com\/fi\/quote\/\">Need Help Managing Your Website? Request a Quote<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">15. Check Your Forms<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Forms are often one of the most important parts of a business website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they are also easy to forget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test every important form yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you open it?<\/li>\n\n\n\n<li>Can every field be completed?<\/li>\n\n\n\n<li>Does validation work?<\/li>\n\n\n\n<li>Does the form submit successfully?<\/li>\n\n\n\n<li>Does the customer see a confirmation?<\/li>\n\n\n\n<li>Does the business receive the notification?<\/li>\n\n\n\n<li>Does the email contain the submitted information?<\/li>\n\n\n\n<li>Does it work on mobile?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not assume that a form works just because it is visible on the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Submit a real test entry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A broken contact form can quietly cost a business leads without creating any obvious error on the homepage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Check Your Calls to Action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every important business page should make the next step reasonably clear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the purpose of the page, that might be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pyyd\u00e4 tarjous<\/li>\n\n\n\n<li>Contact us<\/li>\n\n\n\n<li>Book an appointment<\/li>\n\n\n\n<li>Buy now<\/li>\n\n\n\n<li>Call us<\/li>\n\n\n\n<li>Get started<\/li>\n\n\n\n<li>View our services<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">What do I want the visitor to do after reading this page?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If the answer is unclear, the page may need a stronger call to action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also make sure your CTA actually works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A beautiful &#8220;Contact Us&#8221; button that leads to a broken page is still a broken conversion path.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Check Your Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Good design cannot compensate for unclear or outdated content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review your important pages and ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the information still accurate?<\/li>\n\n\n\n<li>Are prices current?<\/li>\n\n\n\n<li>Are opening hours correct?<\/li>\n\n\n\n<li>Are contact details correct?<\/li>\n\n\n\n<li>Are old employees or services still listed?<\/li>\n\n\n\n<li>Are there outdated promotions?<\/li>\n\n\n\n<li>Are there placeholder texts?<\/li>\n\n\n\n<li>Are there spelling mistakes?<\/li>\n\n\n\n<li>Is important information missing?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Look particularly carefully for template content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorem ipsum, example text, stock business names or leftover English template sections can make a website look unfinished and reduce trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Check Whether Your Website Communicates What You Do<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Visit your homepage and give yourself five seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can a new visitor answer:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does this company do?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the answer is no, the problem may not be technical at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your homepage should make the basic value proposition reasonably clear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We provide accounting services for small businesses.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">is immediately understandable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Creating possibilities for tomorrow.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">may sound professional, but tells a visitor almost nothing without additional context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your headline, supporting text and visual content should work together to explain the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. Check Your Contact Information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make it easy for visitors to contact you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone number<\/li>\n\n\n\n<li>S\u00e4hk\u00f6postiosoite<\/li>\n\n\n\n<li>Contact form<\/li>\n\n\n\n<li>Physical address if relevant<\/li>\n\n\n\n<li>Opening hours<\/li>\n\n\n\n<li>Social media links<\/li>\n\n\n\n<li>Map or directions if relevant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Test the phone number and email address yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also check that contact information is consistent across the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If one page says the business closes at 16:00 and another says 17:00, visitors may not know which information is correct.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">20. Check Accessibility Basics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility is about making your website usable by as many people as reasonably possible, including people who use assistive technologies or interact with websites in different ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a basic check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you navigate the main website using a keyboard?<\/li>\n\n\n\n<li>Is keyboard focus visible?<\/li>\n\n\n\n<li>Do form fields have clear labels?<\/li>\n\n\n\n<li>Is text readable?<\/li>\n\n\n\n<li>Is there sufficient contrast?<\/li>\n\n\n\n<li>Do images have appropriate alternative text where needed?<\/li>\n\n\n\n<li>Are buttons and links understandable?<\/li>\n\n\n\n<li>Does the website remain usable when zoomed in?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Automated accessibility tools can identify many potential problems, but they cannot replace manual testing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility is not simply about getting a green score from a scanner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">21. Check Your 404 Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Try visiting a URL that does not exist on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>example.com\/this-page-does-not-exist<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What happens?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful 404 page should make it easy for visitors to recover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider providing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear explanation<\/li>\n\n\n\n<li>A link to the homepage<\/li>\n\n\n\n<li>Navigation<\/li>\n\n\n\n<li>A search function where appropriate<\/li>\n\n\n\n<li>Links to important pages<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A 404 page does not need to be complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its job is simply to prevent a dead end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">22. Check Your Google Search Visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your website relies on Google for traffic, make sure you know what Google actually sees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console can help you understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which pages are indexed<\/li>\n\n\n\n<li>Search queries generating impressions<\/li>\n\n\n\n<li>Clicks from Google Search<\/li>\n\n\n\n<li>Search performance<\/li>\n\n\n\n<li>Indexing issues<\/li>\n\n\n\n<li>Core Web Vitals<\/li>\n\n\n\n<li>Sitemap information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Check whether your most important pages are indexed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a page that should appear in Google is not indexed, investigate why instead of assuming it will eventually fix itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">23. Check Your Sitemap and Robots.txt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Two technical files worth checking are your XML sitemap and <code>robots.txt<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your sitemap helps search engines discover important URLs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your <code>robots.txt<\/code> file can provide crawling instructions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your sitemap exists<\/li>\n\n\n\n<li>Important pages are included<\/li>\n\n\n\n<li>Unwanted URLs are not unnecessarily included<\/li>\n\n\n\n<li>Your sitemap is submitted to Search Console where appropriate<\/li>\n\n\n\n<li><code>robots.txt<\/code> is not accidentally blocking important content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Be especially careful when moving or rebuilding a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A single incorrect setting can potentially prevent search engines from crawling pages you actually want to be found.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">24. Check Analytics and Tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you cannot measure what visitors are doing, it becomes much harder to improve your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check that your analytics setup is working as intended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your setup, you may want to measure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitors<\/li>\n\n\n\n<li>Traffic sources<\/li>\n\n\n\n<li>Important page views<\/li>\n\n\n\n<li>Form submissions<\/li>\n\n\n\n<li>Purchases<\/li>\n\n\n\n<li>Phone clicks<\/li>\n\n\n\n<li>Other important conversions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not install tracking simply because you can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only collect the information you actually need, and make sure your analytics and cookie setup follows the applicable privacy requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">25. Prioritize the Problems You Find<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This may be the most important part of the entire audit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix-1024x796.png\" alt=\"Website audit priority matrix showing how to prioritize problems by impact and effort\" class=\"wp-image-1043\" srcset=\"https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix-1024x796.png 1024w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix-300x233.png 300w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix-768x597.png 768w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix-1536x1195.png 1536w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix-15x12.png 15w, https:\/\/embryosystems.com\/wp-content\/uploads\/2026\/10\/website-audit-priority-matrix.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After checking your website, you might end up with a list like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>404 link on an important service page<\/li>\n\n\n\n<li>Huge homepage image<\/li>\n\n\n\n<li>Missing meta descriptions<\/li>\n\n\n\n<li>Old blog post<\/li>\n\n\n\n<li>Broken social media link<\/li>\n\n\n\n<li>Slow mobile performance<\/li>\n\n\n\n<li>Outdated WordPress plugin<\/li>\n\n\n\n<li>Confusing navigation<\/li>\n\n\n\n<li>Weak homepage headline<\/li>\n\n\n\n<li>Missing CTA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not try to fix everything simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, prioritize problems based on <strong>impact and urgency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful approach is:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Critical<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Problems that prevent important functionality or create serious technical\/security issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broken contact form<\/li>\n\n\n\n<li>Website unavailable<\/li>\n\n\n\n<li>Important pages blocked from indexing<\/li>\n\n\n\n<li>Serious security problem<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">High priority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Problems that significantly affect users, search visibility or conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very slow important pages<\/li>\n\n\n\n<li>Broken navigation<\/li>\n\n\n\n<li>Poor mobile experience<\/li>\n\n\n\n<li>Major usability problems<\/li>\n\n\n\n<li>Important broken links<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Medium priority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Problems that should be improved but do not prevent the website from functioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outdated content<\/li>\n\n\n\n<li>Missing internal links<\/li>\n\n\n\n<li>Weak metadata<\/li>\n\n\n\n<li>Minor design inconsistencies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Low priority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Small improvements that can wait until more important problems have been fixed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minor spacing issues<\/li>\n\n\n\n<li>Small visual inconsistencies<\/li>\n\n\n\n<li>Non-critical cosmetic improvements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This prevents a common problem with website audits: ending up with a huge list of issues but no idea what to do first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Free Tools You Can Use for a Website Audit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need expensive software to perform a basic website audit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Useful for checking search performance, indexing and Core Web Vitals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google PageSpeed Insights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Useful for investigating page performance and identifying potential speed improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lighthouse<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Built into Chrome DevTools and useful for checking areas such as performance, accessibility and SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Browser<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Never underestimate manual testing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open your website on different devices, click the links, submit the forms and try to complete the tasks that matter to your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automated tools can identify technical patterns, but they cannot fully understand your business or your visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Often Should You Audit Your Website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no universal schedule that applies to every website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small, stable business website may not need a complete manual audit every week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you should consider checking your website whenever something significant changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After a redesign<\/li>\n\n\n\n<li>After a migration<\/li>\n\n\n\n<li>After changing hosting<\/li>\n\n\n\n<li>After installing major plugins<\/li>\n\n\n\n<li>After changing important URLs<\/li>\n\n\n\n<li>After a significant traffic drop<\/li>\n\n\n\n<li>After noticing conversion problems<\/li>\n\n\n\n<li>When the website has not been reviewed for a long time<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also perform smaller checks regularly instead of waiting for one large annual audit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Should You Fix Your Website vs. Redesign It?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An audit can reveal two very different situations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the website is fundamentally fine and only needs a few repairs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broken links<\/li>\n\n\n\n<li>Plugin updates<\/li>\n\n\n\n<li>Image optimization<\/li>\n\n\n\n<li>Form problems<\/li>\n\n\n\n<li>SEO improvements<\/li>\n\n\n\n<li>Navigation fixes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In this situation, a targeted technical fix may be enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other times, the audit reveals deeper problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The design feels significantly outdated<\/li>\n\n\n\n<li>The website is difficult to navigate<\/li>\n\n\n\n<li>The mobile experience is poor<\/li>\n\n\n\n<li>The content structure no longer matches the business<\/li>\n\n\n\n<li>The CMS is difficult to maintain<\/li>\n\n\n\n<li>The website has accumulated years of technical problems<\/li>\n\n\n\n<li>The current platform cannot support the required functionality<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In those situations, a larger website redesign may make more sense than continuously patching individual problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audit helps you make that distinction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Website Audit Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before finishing your audit, check these 25 areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website loads correctly<\/li>\n\n\n\n<li>Mobile experience works properly<\/li>\n\n\n\n<li>Important links work<\/li>\n\n\n\n<li>Navigation is clear<\/li>\n\n\n\n<li>URLs are sensible<\/li>\n\n\n\n<li>Page titles are useful<\/li>\n\n\n\n<li>Meta descriptions are reviewed<\/li>\n\n\n\n<li>Headings are structured logically<\/li>\n\n\n\n<li>Internal links are useful<\/li>\n\n\n\n<li>Images are optimized<\/li>\n\n\n\n<li>Website speed has been tested<\/li>\n\n\n\n<li>Core Web Vitals have been reviewed<\/li>\n\n\n\n<li>HTTPS and basic security are working<\/li>\n\n\n\n<li>WordPress and plugins are maintained<\/li>\n\n\n\n<li>Forms have been tested<\/li>\n\n\n\n<li>Calls to action work<\/li>\n\n\n\n<li>Content is accurate and up to date<\/li>\n\n\n\n<li>Homepage clearly explains the business<\/li>\n\n\n\n<li>Contact information is correct<\/li>\n\n\n\n<li>Basic accessibility has been checked<\/li>\n\n\n\n<li>404 page is useful<\/li>\n\n\n\n<li>Google Search visibility has been checked<\/li>\n\n\n\n<li>Sitemap and robots.txt have been reviewed<\/li>\n\n\n\n<li>Analytics and conversions are working<\/li>\n\n\n\n<li>Issues have been prioritized<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website audit is not about making every tool report a perfect score.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is about finding the problems that matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A broken contact form, confusing navigation or slow mobile page can be much more important to a small business than a minor technical warning that has little effect on visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the basics:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does the website work?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then look at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can people use it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can search engines find and understand it?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And finally:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does the website help the business achieve its goals?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your audit reveals a few small problems, they may be straightforward to fix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you discover a long list of technical, usability and design issues, it may be worth considering a broader website improvement or redesign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are not sure what needs to be fixed, a professional website audit can help turn a long list of technical warnings into a clear set of practical priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Need help identifying or fixing problems on your website?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-purple-background-color has-background wp-element-button\" href=\"https:\/\/embryosystems.com\/fi\/quote\/\">Request a Quote To Discuss Your Project<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A website can look perfectly fine on the surface while still having broken links, slow-loading pages, SEO problems, confusing navigation, outdated content or technical issues that make it harder for visitors to become customers. A website audit is a structured way to find these problems and understand what should be fixed. You do not need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Audit Checklist: 25 Things to Check on Your Website<\/title>\n<meta name=\"description\" content=\"Learn how to audit a website with this practical checklist. 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